SEO Successes

Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engine results pages (SERPs). SEO is achieved by optimizing various elements of a website such as content, structure, and meta tags. SEO is different from organic search, which refers to search that is not paid for. Both organic and SEO’s purpose is to attract more visitors to a website by improving its ranking in search results. SEO is an important digital marketing technique that helps businesses reach their target audience and increase their online visibility.

SEO helps increase online visibility.

There are many reasons why facilities might want to use SEO. First and foremost, SEO helps facilities increase their visibility and attract more website visitors. By optimizing their website for search engines, facilities can improve their ranking in search results and reach more potential visitors. The SEO algorithm is very good at determining the intent of the visitor. It could be that the visitor just wants information or is ready to make a purchasing decision. The keywords and phrases included in your SEO campaign help distinguish between information seekers and customers ready to engage or become residents/patients. The SEO successes that come from a campaign are surely able to build your business.

SEO helps to build your brand.

SEO also helps facilities build their brand by creating a strong online presence. A brand is what the visitor or customer thinks of your facilities. You can influence this thought by how you talk to them, by what you show and say to them, and by the tone you use with them. You should take time to determine the words and phrases you use in SEO as it is an opportunity to win them over with a proper first impression.

SEO benefits your search results even after your campaign is over.

Additionally, SEO is a cost-effective marketing technique that can provide long-term results. Sometimes the A/B testing one does through two different SEO campaigns can show which phrases or words resonate better with a potential visitor/future resident. Unlike traditional advertising, SEO does not require a large budget and may provide ongoing benefits for years to come even after the paid search campaign is over.

“You guys are amazing!”

Regarding YoloCare’s SEO successes, Gold Country Health Center said, “You guys are amazing and so easy to work with! We love it! Thank you for all that you do and for always helping us!” 

Find out how your facility will benefit from an SEO campaign.

If you are not using SEO, you are missing out on a significant opportunity to reach your target audience and grow your facility census. With the majority of online experiences starting with a search engine, having a specific online message is essential for success. By optimizing your website for search engines, you can attract more visitors to your site, build your brand, and potentially increase your revenue. Additionally, SEO successes provide long-term benefits and can help you stay ahead of your competition. Check-in with a YoloCare team member to learn more about how SEO may benefit your facility.